• New digital innovations to close the loop for advertisers

      Mobile phones have created new ways for consumers to engage with brands, often blurring the physical and digital worlds. People research products online and go into a store to buy. They see a brand on TV and then go online to learn more. Or they watch mobile videos on their commutes that inspire them to book a trip when they’re back home on their laptops.

      Inside AdWords- 34 readers -
    • Gain deeper insights with improved Quality Score reporting

      Effective ads connect people with the content that’s most relevant to them, right when they’re looking for it. In AdWords, you can assess how relevant your keywords, ads, and landing pages are by evaluating Quality Score and its components: expected clickthrough rate, ad relevance and landing page experience.

      Inside AdWords- 18 readers -
  • Supercharge your call-only ads with ad extensions

    When people want dedicated service or to get specific questions answered, they often pick up the phone to speak to a real person. Advertisers also drive more value from having these direct conversations with customers - on average, calls convert three times better than web clicks. Hundreds of thousands of advertisers are already using call-only ads to generate more phone calls from mobile search.

    Inside AdWords- 8 readers -
  • Ring in the holidays with new Merchant Center tools

    High quality product information is the foundation for connecting retailers with the most qualified customers on Google Shopping. Luckily, getting your product data in shape has never been easier with new Merchant Center tools. The new feeds experience and Opportunities are here just in time for you to win this holiday season.

    Inside AdWords- 8 readers -
  • Get a panoramic view of your data with dashboards

    Every business has its own unique set of reporting needs -- from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.

    Inside AdWords- 13 readers -
  • Universal App Campaigns: Steer Performance with Creative Assets

    We recently announced that we'll be moving all AdWords app install campaigns to Universal App Campaigns (UAC) later this year. With UAC, you can reach the right people across all of Google’s largest properties like Google Search, Google Play, YouTube and the Google Display Network — all from one campaign.

    Inside AdWordsin Mobile- 9 readers -
  • Speed up your search text ads with AMP landing pages

    People expect to get things done in ‘one step’ or ‘one second’. Whether it’s finding the cheapest flight or ordering takeout, they demand fast and seamless mobile experiences. Did you know that for every second it takes for a retail website to load, conversions fall by up to 20%?1 In other words, if you’re sending your customers to slow-loading landing pages, you’re missing out ...

    Inside AdWordsin Paid Search- 18 readers -
  • New reporting to show how often your Shopping ad is in the top spot

    The holiday season is right around the corner - are your Shopping campaigns prepared to maximize increased shopping traffic? To help you get a head start identifying product data gaps and measuring your competitiveness in Shopping campaigns, we’re rolling out product status reporting and absolute top impression share.

    Inside AdWordsin How To's- 13 readers -
  • Introducing a better, simpler ad rotation

    The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.

    Inside AdWords- 20 readers -
  • Reach more customers with Shopping ads in new countries

    Whether it’s Diwali, Back to School, Christmas or Boxing Day, shoppers go online to purchase gifts globally. Here's how you can capture the attention of global shoppers with Shopping ads. Here's how you can capture the attention of global shoppers with Shopping ads (based on 2017 dates) Show Shopping ads everywhere you sell This year, Shopping ads expanded to Argentina, Ch ...

    Inside AdWords- 13 readers -
  • Go beyond the click with the “Landing pages” page

    From finding the right keywords to creating the best ads, you invest a lot of time optimizing your campaigns to drive visitors to your website. But none of that matters if your landing pages aren’t turning those visitors into customers. Did you know that nearly one third of smartphone users will immediately switch to another website if yours doesn't satisfy their needs?1 In fac ...

    Inside AdWordsin Paid Search- 16 readers -
  • Important updates to AdWords Terms and Conditions

    When you first created your AdWords account, you agreed to Terms and Conditions that provide a common understanding in basic areas like policy, payment and liability. As AdWords grows to meet the needs of businesses around the world, we sometimes need to make updates. Starting today, we’re rolling out new Terms and Conditions in all countries and territories.

    Inside AdWordsin Paid Search- 13 readers -
  • Propel your mobile app growth with Universal App Campaigns

    Throughout the day, when people want to go somewhere, watch something, or buy something, they reach for their mobile phones for help. And it's often a mobile app that delivers what they need — whether it's a new pair of running shoes or puzzle game to pass the time during a flight delay. We launched Universal App Campaigns (UAC) two years ago to make it easier for you to grow your app business.

    Inside AdWordsin Affiliate Mobile- 26 readers -
  • Ramp up your calls with call bid adjustments

    Click-to-call ads were introduced seven years ago to help you connect with more customers over the phone. Since then, we’ve heard one thing loud and clear: you want to drive even more calls. And it’s no surprise—on average, calls convert three times better than web clicks.1 To help you generate more calls, we’re rolling out new call bid adjustments, which allow you to control h ...

    Inside AdWords- 26 readers -

Inside AdWords

Google's official blog for news, information and tips on AdWords.

Author: Rob Newton
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