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To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.
In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages averages an extra billion views a month ...
On Monday, I attended several sessions at Advertising Week, including #Sponsored and The Rise of Celebrity Influencers for Subscription & E-Commerce Marketing. If you want the read the top news stories from Advertising Week, I can recommend Adweek’s coverage of the event. But, you already know that Tubular Insights is no longer be reporting news.
Every day, online audiences dedicate hours of their lives to watching video content on platforms like YouTube and Facebook. Sometimes they’re watching relatable influencers, and other times they’re watching engaging content from brands. But one particular type of creator is making waves in social video on a regular basis, and these are the media companies.
The new year is here and as savvy video marketers, you likely have a solid idea — if not a completed plan — for what your video marketing strategy will look like in 2018. For some of you, this will look like beefing up your current video output, or honing in on your editing or storytelling skills. Others of you are focusing on how to drive more engagement with your content.
2017 saw some serious upgrades to the Instagram platform, with the image and video-based site launching a number of innovative new features to its users. Creators can now upload longer videos, allowing publishers to entertain and engage viewers for an increased length of time, and Instagram also finally debuted the much talked about algorithmic change which radically changes ...
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Here’s a gift giving idea for the upcoming holidays: Don’t wait for one of your friends, family, or colleagues to give you Streampunks: YouTube and the Rebels Remaking Media by Robert Kyncl with Maany Peyvan. Order it now and ship it to yourself as fast as possible. Or, find a bookstore near you, and buy it this evening on your way home from work.
For a huge number of media publishers and brands uploading video content to Facebook, increasing the Watch Time of those videos has become one of the most important metrics to track. Fortunately, Facebook seems to have figured out what gets more eyeballs on your video content and has confirmed that 48% of watch time on Facebook videos comes directly from shares.
Last month, I attended the 2017 IAB Video Symposium in New York City. There were eight main stage speakers, but the one that stole the show was Adam Shlachter, the Chief Marketing Officer for Advertising & Creative Services at Group Nine Media. Yep, this is the same media and entertainment property that stole the show at the 2017 Digital Content NewFronts in May.
The world of sponsored and branded video content can be hard to negotiate, but some creators have figured out how to team up with complementary brands and produce exciting content both of their audiences love. Cooking Panda is one of them. The food-based media company hasn’t been around very long (it launched in 2015), but Cooking Panda has already made a name for itself in t ...
In Great Britain, major brands in the retail space have created the relatively recent tradition of launching an official Christmas ad or advert in early November. Why? Well, the Brits don’t celebrate Thanksgiving or Friendsgiving, like the Yanks do. So, they can get a head start on driving shoppers into stores weeks before their American cousins try pushing consumers to shop ...
In the online video space, it can be a constant, albeit rewarding, battle to keep on top of best practices to ensure you leverage the most out of your programming and distribution strategy. With the main social video platforms constantly evolving their features and algorithms, and users, in tandem, changing the way they consume and engage with video, the onus is on publishers ...
One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mast ...
According to the latest Cisco Visual Networking Index (VNI) Complete Forecast, there will be nearly 1.9 billion Internet video users by 2021, up from 1.4 billion in 2016. The world will be watching 3 trillion minutes of Internet video per month by 2021, which is 5 million years of video per month.
Each year for the past three years, Activate has taken a deep dive into major consumer trends, technology innovations, and industry dynamics as part of the Wall Street Journal D.Live Conference. This year, the management consulting firm identified nine important insights that it predicts will shape or reshape the media industry in the year to come.
Sponsored content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand’s product or services. But what’s the secret sauce for increasing engagement on your sponsored video content? Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible to get high views and h ...
Here at Tubular Insights, we’ve covered a lot of digital video executives and professionals in our “Day in the Life” series. Experts from the Weather Channel to the BBC have weighed in on what their days are like working in the video industry, and how they managed to grow successful YouTube channels and develop killer video strategies.
ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.