• How Red Bull Quietly Changed its Video Marketing Strategy

      In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

      Greg Jarboe/ ReelSEOin How To's YouTube- 48 readers -
    • Group Nine Media steals the show at #NewFronts2017

      To finish off my visit to the 2017 Digital Content NewFronts I had front row seats at the Group Nine Media event. If you aren’t familiar with Group Nine, then just click on the latest Tubular leaderboards and check out the Top Media & Entertainment Properties. In April 2017, Group Nine Media ranked #8 with almost 3.3 billion (with a “b”) monthly views.

      Greg Jarboe/ ReelSEOin Facebook YouTube- 33 readers -
    • How Jungle Creations is Winning Sponsored Video on Facebook

      In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages averages an extra billion views a month ...

      Carla Marshall/ ReelSEOin Social How To's- 20 readers -
  • Why Storytelling Needs to Be at the Heart of Your Online Video Strategy

    One of the must-attend sessions at Advertising Week this year was “Storytelling Is Dead.” It was billed as a seminar by Raja Rajamannar, the Chief Marketing and Communications Officer of Mastercard, but I was expecting a wake. Hey, storytelling has been very, very good for me so, I wasn’t really looking forward to hearing some guy from a credit card company tell me that “Mast ...

    Greg Jarboe/ ReelSEOin Facebook YouTube- 10 readers -
  • How to Increase Engagement on Sponsored Video Campaigns

    Sponsored content is a form of advertising media intended to educate, entertain, and engage consumers by delivering an intentional message about a brand’s product or services. But what’s the secret sauce for increasing engagement on your sponsored video content? Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible to get high views and h ...

    Greg Jarboe/ ReelSEOin How To's- 20 readers -
  • How Jukin Media is Leveraging Original Video Content After Viral Success

    Here at Tubular Insights, we’ve covered a lot of digital video executives and professionals in our “Day in the Life” series. Experts from the Weather Channel to the BBC have weighed in on what their days are like working in the video industry, and how they managed to grow successful YouTube channels and develop killer video strategies.

    ReelSEOin Facebook YouTube- 17 readers -
  • Get the Latest Insights and Trends for Online Video [Exclusive Report]

    As social video continues to thrive, more publishers, media companies and influencers are taking advantage of the medium as a means to reach and engage with consumers and fans. Choosing the right strategy for your video distribution is now more important than ever, but how do stakeholders keep up with the key trends in the new video ecosystem? In a brand new report from Tubu ...

    Carla Marshall/ ReelSEOin YouTube- 24 readers -
  • Gaming and Entertainment Rule the Sponsored Video World

    Thanks to Tubular’s latest Sponsored Video Marketing Report, we know views on sponsored video content on YouTube and Facebook in Q1 2017 grew year-over-year by a whopping 242% and 7390%, respectively. Obviously, something about sponsored video works. Whether that’s because audiences are already familiar with their favorite companies and want to see more content from them, or ...

    ReelSEOin SEO Facebook YouTube- 12 readers -
  • How to Stay on the Right Side of the FTC When Publishing a Sponsored Video

    The #Sponsored session at Advertising Week 2017 promised to shed light on the do’s, don’ts, and grey areas of #sponsored content “from multiple points of view.” And the panel discussion started off strongly. Mary Orton, the style blogger behind Memorandum and the co-founder of Trove, a mobile style app, talked about how the updated FTC requirements have changed she discloses paid partnerships.

    Greg Jarboe/ ReelSEOin How To's- 11 readers -
  • When Data Meets Creative: Why Audience Insights are Critical for Video Publishers

    One of the largest panels at Advertising Week 2017 tackled one of the classic topics in the advertising, marketing, media, and related creative industries: The strategic symbiosis of data and creative. The panel was moderated by Quynh Mai, Founder of Moving Image & Content. Her panelists included some of the best and the brightest stars in the business, namely: Richard Al ...

    Greg Jarboe/ ReelSEO- 19 readers -
  • Superheroes and Nostalgia Drive Warner Bros. Social Video Strategy

    Since 1923, Warner Bros. has been one of the leading entertainment brands in the film and television industries. Founded by four brothers whose family had emigrated to Canada from present-day Poland, Warner Bros. is known for contributing some of the most famous entertainment titles to date, such as the Looney Tunes animations and characters and the World War II romantic classic Casablanca.

    ReelSEOin Facebook YouTube- 29 readers -

ReelSEO

ReelSEO.com is The Online Video Marketer’s Guide – the leading resource for news, research, analysis, tips, and other information surrounding to the fusion of digital video, technology, social media, search, and internet marketing. Columnists offer expert advice, guidance, and commentary about the world of online video in an effort to guide internet marketers towards best practices and online video services that suit their needs. We're here to help evangelize for the industry, collect and disseminate best practices, and learn a little bit while doing it.

Additional authors: David Holland, Mark R Robertson
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